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This site joespisak.com states the following, "My name is Joe Spisak, I am a nationally recognized Mortgage Banker who helps my clients obtain good loans, great pricing, and an overall great borrowing experience." We noticed that the website stated " Your mortgage process with me will be more than transactional." It also stated " I want to make the experience enjoyable so that you will share your experience with your friends and co-workers who are looking for mortgage advice. Click here to read testimonials from other industry professionals. Feel free in writing a review too! Please use." The header had mortgage as the highest ranking keyword. It was followed by mortgages, mortgages on the internet, and home loans which isn't as ranked as highly as mortgage. The next words the site used was real estate finance. mortgage on line was also included but could not be understood by web crawlers.